Shhh! Schweppes delivers soft vibes in new NGV activation, via Clemenger BBDO and Traffik

December 20, 2024 8:53

Soft drink brand Schweppes is drawing consumers into a world of softness through an activation with the National Gallery of Victoria (NGV), via creative agency Clemenger BBDO and Traffik – its activation division.

The tangible experience – ‘SOFT’ – delivers a space where everything within it, from textures to lighting and scents, is all soft. In addition to a selection of Scheweppes’ drinks available, it also features a score developed by Australian composer and musician, Jess Green, and composer, Axyl Dennison.

It was designed as an added component of Schweppes’ ‘A Sip for your Senses’ – a brand platform released in November 2023 that was created off the back of the feeling consumers get when they open a Schweppes product.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.