Shift hires creative director Dale Rhodes and ECD of design Nick Beckhurst

Rhodes, Rabrindath, Beckhurst

STW Group agency Shift has announced two senior hires – Dale Rhodes joins as creative director and Nick Beckhurst as executive creative director of design.

Rhodes, a former Euro RSCG ECD and founder of Rhodes Shapter – now known as Conversation Collective – will report into ECD Raj Rabindranath.

Rhodes is reunited with Shift’s strategy director Richard Sauerman, with whom he founded the now-defunct ad agency Neon Pigeon in 1993.

The appointments are welcome news for Shift, which it emerged yesterday has parted ways with creative director Rob Morrison, who left to go freelance after four months.

Among Rhodes’ best known work is the ‘Itll never, never leave you” for The Northern Territory and ‘Bloody Volvo Driver’ for Volvo.

Iain Good, Shift’s MD, said: “Dale is not only a very talented creative guy, with outstanding credentials in many forms of communication, he also believes in the power of brands to drive both internal and external change for companies and social change in communities. He is passionate about the core ingredients that we believe are the future for Shift.”

Beckhurst joins from Nice Idea, a brand identity company he founded and ran as MD. The move will see his company merged into Shift. Nice Idea and Shift have previously worked together on clients Anglican Retirement Villages, Guardian and Kimberly-Clark.

Good added: “In bringing Nice Idea and Shift together, the common industry battle between the identity creation and graphic guideline of design agencies versus the ongoing communications output of communications agencies, has been removed. This is consistent with our desire to breakdown industry barriers that do not create efficient client outcomes and promote the core brand DNA.”


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