Shine boss, Hollywood hand and Gruen co-creator among Mumbrella360 lineup
With Mumbrella360 now just a week away, we can today announce new details for the program, including the boss of Australia’s biggest television production house, seven marketing technology firms, the head of Australia’s most commonly used companion app, a Hollywood veteran and the producer of The Gruen Transfer.
The four sessions we can now confirm full details of examine technology solutions to marketing problems; offer the audience to challenge a team of strategists; explore the future of TV storytelling; and ask whether today’s agencies are fit to deliver what modern clients need. The sessions:
One brief and seven technologies:
Naked Communications founder Adam Ferrier moderates a session featuring a real brief from Unilever media director Michelle Katz with seven technology companies given five minutes each to pitch a solution to a marketing problem.
Speakers:
- James Sugrue, founder, MobeSeek
- Paul Chan, CEO, Pureprofile
- Ben Moir, solutions architect, Snepo
- Hai Tran, technical director, Spinifex Group
- Paul Kouppas, CTO and co-founder, ExploreEngage
- Colin Cardwell, founder and CEO, 3rd Sense
- Steve Sos, regional sales director, Shazam
Stump The Strategist:
One of the most popular sessions from Mumbrella360 last year returns, with five strategists with nowhere to hide on stage, fielding marketing problems from the audience and solving them against the clock.
Speakers:
- Ashton Bishop, marketing strategist, Step Change Marketing
- Jeffrey Cooper, general manager, Step Change Marketing
- Karen Halligan, general manager, Slingshot
- Simon Corbett, managing director, Slingshot
- Tim Longhurst, futurist
Storytelling in the multiscreen world
As viewing habits change, we discuss how audiences are really behaving, and attempt to go beyond second screen hype to how that actually changes behaviours.
The panel includes former Fox Broadcasting programmer John Heinsen who is vice chairman of the new media council of the Producers Guild of America; Mark Fennessy, CEO of Shine, the company behind The Voice, Biggest Loser and MasterChef among others; and Craig Page, CEO of Zeebox Australia, the companion app partered with Ten, Foxtel and ABC.
The session will be moderated by Sky News presenter and 2UE host Paul Murray.
The Agency of Now
In a session moderated by The Gruen Transfer’s producer Jon Casimir, agency executives and a marketer examine current agency structures and whether they work in delivering what today’s clients actually need.
Speakers:
- Aaron Michie, chief innovation officer, ZO
- Clive Burcham, founder, The Conscience Organisation
- Damien Damjanovski, founder, Common Ventures
- Rowena Millward, senior director integrated communications & digital – Johnson & Johnson Asia Pacific
Mumbrella360 takes place next Wednesday and Thursday, June 5 and 6, at the Hilton Hotel in Sydney. Tickets can be booked via this link.
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I wonder if Zeebox will share actual engagement and active audience numbers rather than app download numbers and time spent of the people that actually use it.
User ID not verified.