Shootsta appoints former Apple creative Amy de la Force to head up UK marketing operations

Australian video technology company Shootsta has made a series of appointments as part of the company’s global expansion.

The appointments will see former Apple creative, Amy de la Force, spearhead the company’s UK marketing operations with Sydney-based marketing and communications manager Daniel Chiha being promoted to general manager.

‘de la Force previously led Apple’s Sydney Creative Services’

Along with Apple, de la Force has also been Sydney-based head of creative at WPP-owned agency, Switched On.

Shootsta founder Mike Pritchett said de la Force is one of the brightest marketers his team has met: “Amy is a champion for the transformational power of video, with a passion for helping brands grow. Her mission is to empower the world to create great video, through accessibility to education, support, and Shootsta’s groundbreaking video production model.”

The Sydney-based video company launched its UK office last year after its Singapore expansion on the back of a $1m investment by Adcorp in 2016.

As part of its Asia Pacific expansion, Shootsta has also appointed Bill Crichton as non-executive director for its Asian market. Crichton was previously on Shootsta’s advisory board,  having worked with Japanese technology brands Sanyo, Panasonic and Canon during his 30-year career.

In the reshuffle, co-founder Tim Moylan, formerly Shootsta’s chief operating officer, has taken the role of chief technology officer.

“With Tim’s new role as CTO, Daniel Chiha as general manager and Bill Crichton’s injection of expertise, we’re confident Shootsta is in a terrific position to continue its rapid growth and continue to excel as the world’s fastest growing video technology production company in the world,” concluded Pritchett.


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