Shopify celebrates commerce at every scale in campaign via Chello
Ecommerce platform Shopify has unveiled its latest brand campaign, highlighting its capacity to support businesses of all sizes, from local entrepreneurs to large-scale enterprises.
Launched by Chello, the APAC-wide campaign features prominent Australian brands, LSKD, Petstock and Toys “R” Us – all of which have leveraged Shopify’s platform to scale their operations.
From Entrepreneur to Enterprise is designed to illustrate Shopify’s evolution beyond its roots in small business, demonstrating its ability to meet the complex needs of mid to large enterprises.
It’s rolled out through digital platforms, including Meta, LinkedIn, Reddit, ITNews, Spotify, Google Discovery and YouTube, complemented by high-impact Out-of-Home placements strategically positioned in key locations across Melbourne and Sydney through November.
In Melbourne, the campaign features tram wraps, the prominent 3D billboard at the corner of Flinders and Elizabeth streets and other notable OOH like Tullamarine Freeway, while in Sydney, it includes bus wraps, Light Rail panels and the Bondi Junction Super Screen.
Chello creative director Tristan Velasco said: “We worked closely with the Shopify team to go deep on recent merchant research to understand both the brand equity that Shopify had achieved with APAC Chief Technology Officers to date, as well as the barriers some businesses needed to overcome to make the transition to Shopify as their commerce platform.
“Shopify has always endeavoured to put its merchants first, however, this was the moment for the brand to step into the sun while still celebrating success in tandem with its biggest success stories.”
Shopify managing director of APAC and Japan Shaun Broughton added: “Shopify powers over 25% of all ecommerce in Australia, underpinned by our support for businesses of all sizes, including the demands of enterprise.
“With more innovation, speed and reliability than any other platform, this campaign is a great reminder that leading enterprise brands like LSKD, Petstock and Toys “R” Us are using Shopify to reach new heights. When we work with retailers, there’s no enterprise too big and no entrepreneur too small.”
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