Shopper Media Group to partner with Mist

Australian retail outdoor advertising group, Shopper Media Group, will partner with Mist to build out its Wifi, analytics and location-based service offering.

The announcement:

Australia’s fastest-growing retail out-of-home (OOH) media business*, Shopper Media Group, today announced a partnership with the leader in Artificial Intelligence (AI) powered wireless networks, Mist, to offer superior Wi-Fi, analytics and location-based services across the company’s portfolio of Australian shopping centres.

By deploying Mist’s Learning Wireless Network in conjunction with Smartlite® digital displays, Shopper Media Group is able to offer the most advanced integrated Wi-Fi and digital media solution in OOH, driving deeper engagement with shoppers through personalised location-based messaging and the use of real-time traffic analytics, to create a superior retail shopping experience.

Mist currently provides market-leading Wi-Fi and location services using virtual Bluetooth LE technology to businesses across all industries worldwide, including over thirty of the ‘Fortune 500’ enterprises and the biggest retail players. Shopper Media Group is one of the first companies in Australia to deploy Mist technology, delivering on its mission to provide a best-in- class Wi-Fi solution and AI powered infrastructure to its national network of shopping centres.

Ben Walker, Shopper Media Group CEO, says the partnership makes perfect sense for the company, which has been disrupting Australia’s established OOH advertising market with its sophisticated and differentiated solution. Shopper Media Group currently boasts a portfolio of more than 240 shopping centres, reaching local communities across the country.

“We are incredibly excited to be working with the leaders in Wi-Fi and location-aware analytics, Mist, as they share the same drive to create, innovate and provide service leadership using ground-breaking AI-driven technology. The Mist platform powers our market-leading analytical capabilities and Smartlite® panel content, delivering advanced insights and services never seen before in Australian shopping centres, including push notifications to shoppers using virtual Bluetooth Low Energy (BLE) technology and real-time shopper tracking. Our partnership enhances the ecosystem between shoppers, advertisers and centre owners & managers, providing centres with an unparalleled level of detail on consumer habits in-centre,” says Ben Walker.

Lyndall Pamp, Shopper Media Group Commercial Director, adds, “As a business, we have always been focused on setting new benchmarks and paving the way in technological advances in OOH media. This latest partnership expands our market-leading solution, setting us apart from all other retail digital OOH media providers in Australia.”

Jeff Aaron, Vice President of Marketing at Mist, recognises that today’s consumers expect fast, reliable, high-performing Wi-Fi service, with personalised location services, when visiting their local shopping centre. “By leveraging patented AI and virtual beacon technology, Mist finally makes this possible. We are excited to work with strategic partners like Shopper Media Group to bring this technology to the mass market and look forward to similar successes across the Australian market,” adds Jeff.

Source: Shopper Media Group


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