Shorter Australia’s Perfect Couple fares no better for Nine, but pain ends quicker

Tim Burrowes

August 13, 2009 11:47

Nine’s move to cut the running time of Australia’s Perfect Couple had some success on Wednesday night, giving viewers less time to switch off before it was over.

Unlike last week – when an inherited audience of 1.2m fell to an average of 672,000 over the hour-long battle to find Australia’s best couple – the fall over the shortened half hour version, although precipitous, wasn’t quite as low.

The Jules Lund-hosted show took Nine’s 1.3m audience for Two And A Half Men and turned it into an average of 701,000.

Afterwards, the audience bounced back somewhat for Nine, with RPA pulling in 1.1m.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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Shorter Australia’s Perfect Couple fares no better for Nine, but pain ends quicker

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