‘Sh*t Mo’s Save Lives’: Movember launches new creative ahead of the month’s start
Movember has launched new cheeky creative to mark the start of the month on Friday, encouraging ‘folically-challenged’ men to take part in the cause.
In the centre of the campaign is the ‘Shit Mo’s Save Lives’ song, an anthem dedicated to celebrating shit moustaches and those that grow them.
Now entering its 21st year, the simplicity of Movember’s premise – growing a moustache for the 30 days of November – continues to drive the movement with funds raised to support innovative research and men’s health projects.
The foundation works to empower men with the knowledge and resource they need to understand men’s health, with hopes to build a healthier future for me, their families, and communities.
The creative, using the song, urges those taking part to embrace their wispy, scraggly moustaches – and asks people not to judge others or uphold the standard of a thick, luscious one.
“What struck me immediately about the Movember moustache-growing movement is that it is led not so much by Movember themselves, but by a groundswell of people that care about the future of men’s health,” said Josh Mann, acting head of creative at Movember.
“User-generated content is what makes the campaign successful and by arming our many Mo’s with an anthem to soundtrack their own content, we’ll help tie this hairy season together. The reality is even the best Mo growers have a shit Mo after one week of growth, so we felt this song could resonate with any man,” Mann continued.
“And if it encourages anyone who’s been too ashamed of their shit Mo to give Movember a go – well, that’s a huge win for men’s health.”
Hugh Miller, global director of brand and content at Movember, added: “By putting the spotlight on the everyday, less glamorous moustaches, we’re emphasising Movember’s inclusivity.
“You don’t need a movie-star moustache to be a hero in the fight for better men’s health, unapologetically shit moustaches are just as valuable in this movement. Movember has always been for everyone – after all, men’s health doesn’t just affect men, it impacts us all.”
The song is available to stream on Spotify and for use across social media by Movember participants.
The creative is supported by a suite of content across channels including social, influencer, and ambassador collaborations.
Credits:
Movember
Acting Head of Creative, Movember: Josh Mann
Senior Creative Producer, Movember: Thomas Pike
Head of Studio, Movember: Thomas Walters
Global Director of Brand and Content, Movember: Hugh Miller
Production
Director: Steve Packer
Producer: Lawrence Phelan
Casting: Mark Day
Cinematographer: Alexander Naughton
1st AC: Bailey Quinn
Gaffer: Corey Clement
Best person: Luca Muscato
HAMU: Isobel Boekeman
Production designer: Sam Pearce
Runner: Flynn Mazza
Editor: Steve Packer
Colorist: Nicholas Hower/PostLab
Production company: Recliner
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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