‘Sh*t Mo’s Save Lives’: Movember launches new creative ahead of the month’s start

October 29, 2024 8:27

Movember has launched new cheeky creative to mark the start of the month on Friday, encouraging ‘folically-challenged’ men to take part in the cause.

In the centre of the campaign is the ‘Shit Mo’s Save Lives’ song, an anthem dedicated to celebrating shit moustaches and those that grow them.

Now entering its 21st year, the simplicity of Movember’s premise – growing a moustache for the 30 days of November – continues to drive the movement with funds raised to support innovative research and men’s health projects.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.