Nobody (yet everybody) cares about AI: Fiverr’s new campaign stresses importance of people, not tech

October 29, 2024 8:26

Online marketplace for freelancers, Fiverr, has launched an ironic, jazzy campaign declaring that nobody, yet everybody, cares about AI.

The Broadway-style musical, ‘Nobody Cares’, shines a spotlight on how everybody is experimenting with AI and finding their footing, but nobody else really cares.

It comes off the back of Fiverr’s new report which aims to shift the focus on what people should care about – the talent instead.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.