Simon Veksner exits Hungry Beast, takes creative helm at BuzzFeed Australia

Former Naked and DDB creative and founder of social media agency Hungry Beast, Simon Veskner has joined BuzzFeed Australia as the publisher’s first senior creative lead, Mumbrella can reveal.

Veksner joins BuzzFeed Australia after two and a half years working on his own social media agency – Hungry Beast – which will shut its doors.

Veksner believes BuzzFeed’s values align with his own

Prior to starting his own agency, Veksner was Naked Communications‘ head of ideas, as the agency looked to rebrand as a creative agency. He also served as creative partner at DDB Sydney, having started his career in journalism with the London Evening Standard.

Richard Reid, executive creative director at BuzzFeed told Mumbrella Veksner was “perfectly positioned” to take the Australian team to the next level.

“We really are delighted to have him join the team for Australia and APAC and he obviously has extensive experience in both advertising and journalism and a bunch of awards to his name,” Reid said.

At present BuzzFeed’s brand content work has been done in partnership with offices overseas, but due to the growth of the local business, Reid said it was time to appoint a “high calibre creative” to lead the piece.

“With the localisation of video production, BuzzFeed Australia is able to locally execute and deliver video and also bring some of our global franchises to Australia and APAC, so Tasty and Nifty are two examples of that sort of global phenomenon.

“To be able to deliver that in market is a huge advancement for us and our potential partners.”

Reid explained Veksner would be responsible for introducing the recipe platform Tasty and DIY platform Nifty into the Australian market, pointing out Veksner’s appointment was a testament to the fantastic work being done in the region.

“It really makes us a full service ad solutions destination for brands to partner with us to produce bespoke creative content that lives across our own properties as well as other platforms,” he said.

“It should be seen as a very exciting time for brands in Australia and APAC.”

Veksner added in a statement: “I’ve been a fan of BuzzFeed’s work for a long, long time. They’re a genuinely innovative company, and I feel their values are very much aligned with my own.

“BuzzFeed is experiencing spectacular growth all around the world, and I’m excited to be given the opportunity to help Australian marketers tap into what BuzzFeed can offer.”


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