Dr Mumbo

Simon’s war on Hoxton

Remember how Naked won the global brief for vodka brand 42Below the other day?  

The decision to give the gig to an agency with a London head office (even if it is owned by the Sydney-based Photon Group) did not impress Simon T Small, the newly arrived social media specialist at Visual Jazz, who popped the following gem on YouTube:

The British agencies haven’t taken it lying down after it was featured by the UK’s Campaign Magazine.

As one commenter put it: “Can’t say that many Aussies feel this way about London Agencies judging by the number of skinny jeaned, funny haired, Hoxtonite Australians you find working as coffee boys for these somewhat successful agencies.”

However, several critics of the video accuse it of ripping off others, missing the point that it’s in the same style as a previous 42below ad:

Update: Small tells Mumbrella that although he uploaded the video to his YouTube channel, it was actually forwarded on to him. He tells Dr Mumbo: “I wish I could do something as good as that.” If anyone knows the original creator, please do let Dr Mumbo know.


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