Simplot hands media duties to OMD

OMD has won the media account for frozen food and FMCG giant Simplot in a move that will see the agency’s Melbourne office take over the account.

Simplot’s brands include Birds Eye and John West

The appointment comes two years after Simplot shifted to incumbent Initiative Melbourne, which won the account just two years ago following Dentsu Aegis’ closure of Huckleberry.

OMD will handle duties for the suite of Simplot brands including including, Birds Eye, John West, Leggo’s and Edgell. Including all strategy, planning and buying for the business.

Aimee Buchanan, CEO of OMD Australia, said the agency would be focused on business growth across the Simplot portfolio while Melbourne MD Margie Reid said it was a rare opportunity to work with a major food brand.

“The Simplot suite of brands have been feeding Aussie families for decades so we are thrilled to have Simplot join the OMD family,” Reid said.

“This is a category our Melbourne team know very well and we look forward to a great partnership.”


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