How Lola Berry learned calling her diet ‘Stop Being a Fat Bitch’ was not a great career move
Brands using social media need to be aware of the fine line between influencers being friends with their audiences and those audiences turning on them warned nutritionist, author and content creator Lola Berry.
Lola Berry “ripped to shreds” for calling her diet Stop Being a Fat Bitch
Speaking at the Mumbrella Health & Wellness Marketing Summit this morning, Berry said the fragile relationship with audiences she thought “loved” her was demonstrated 18 months ago when she titled her latest diet program Stop Being a Fat Bitch.
Berry described the moment as her biggest professional failure as an adoring audience turned on her and slammed her for the aggressive title, which was actually a commentary on the negative self talk women subjected themselves to.
I have followed Lola for many years and remember this incident well. When she launched this plan I honestly thought it was a joke or a typo. Who approved such a title ? The title wasn’t written in the right context for starters. It was highly insulting and degrading to lola’s following. It was a complete 360 to what Lola normally marketed. Many did turn on her and throw away her books etc. This was a little extreme. But from what I saw the majority was outraged that this title was approved but still loved her none the less. I feel Lola is playing the “poor me” card a bit here.