S&J Media Group wins $10m contract to put ads inside Melbourne trains
A transit media operator has won a $10m contract with Metro Trains Melbourne to place ads inside Melbourne’s trains for the next six years.
S&J Media Group will run multiple formats including window banner advertising and interiors with wraps of doors and drivers’ compartments.
Their client base includes the Salvation Army, Nando’s, Network Ten, the AFL, NAB and energywatch.com.au.
Deane Goodwill, S&J Media Group’s GM, said: “We are focused on growing this asset as Melbourne train travellers are a truly captive audience that are in higher quintiles, bigger spenders and better educated. They have time on their hands are ready to be engaged.”
Metro Melbourne carries over 253m passenger trips each year.
Ideal for posting strongly worded Fare Evasion Messages
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Survey of my carriage this morning: 62 people, 28 staring at their mobile devices, 6 newspapers (dinosaurs!) 11 books. No magazines, expect more circ falls I guess. Anyway, 17 people staring at the nothingness. Here’s the captive audience, somewhere around 25-30% of commuters. Be generous, say 50%, although based on their faces I’d say catatonic rather than captive.
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@Dr Oyvind – couldn’t you say that about most advertising?
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Is this the same company that is doing the ads on the exterior of the trains?
Their website is quite terrible to be honest. They haven’t even spelt Melbourne correctly on their home page…
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Finally, A public transport medium that is upto date with the rest of the world.
Saw a few ad’s on the way home from work, At least it is something to look at than making constant eye contact with the guy opposite me
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