S&J Media Group wins $10m contract to put ads inside Melbourne trains

A transit media operator has won a $10m contract with Metro Trains Melbourne to place ads inside Melbourne’s trains for the next six years.

S&J Media Group will run multiple formats including window banner advertising and interiors with wraps of doors and drivers’ compartments.

Their client base includes the Salvation Army, Nando’s, Network Ten, the AFL, NAB and

Deane Goodwill, S&J Media Group’s GM, said: “We are focused on growing this asset as Melbourne train travellers are a truly captive audience that are in higher quintiles, bigger spenders and better educated. They have time on their hands are ready to be engaged.”

Metro Melbourne carries over 253m passenger trips each year.


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