Ski yoghurt relaunched by Clemenger BBDO
Clemenger BBDO Melbourne has created this campaign to relaunch Ski yoghurt.
Featuring the different ways people eat their yoghurt, it goes to air on Sunday.
Credits:
- Clemenger BBDO
- Executive Creative Director: James McGrath
- Creative Director: Emma Hill
- Creative Director: Josh Robbins
- Agency Executive Producer: Sonia Von Bibra
- Group Account Director: Sue Peden
- Account Director: Brett Williams
- Account Manager: Mahli Pullen
- Exit Films
- Director: Mark Malloy
- Production Company: Exit Films
- Fonterra
- Category Marketing Manager: Paul Murphy
- Senior Brand Manager: Nicola Owen
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
Linkedin
looks like a great TVC – do we know if a Media Agency is going to be placing it for them – I dont see anything mentioned?
User ID not verified.
Does this mean it is a viral campaign?
User ID not verified.
Good tune – cant go wrong with a good tune. Can’t see this going really “Viral” though its a bit too deliberate and finished to extract a meme from….
User ID not verified.
The SOUNDTRACK! Who did the SOUNDTRACK?? Surely they deserve a tiny mention??
Read the sentence that says – goes to air sunday – this is usually a reference to TV!
User ID not verified.
…it definitely makes you want more… more of the song that is…
User ID not verified.
I don’t know who gets the credit for this version, but for those who don’t recognise the original, it’s Just Can’t Get Enough by Depeche Mode. https://www.youtube.com/watch?v=CiG2VeNkLuE
I think this is a neat piece of work from Clems.
I hope it goes over well with consumers (which I think that catchy tune will) as Ski has had little or no support in recent times when it was owned by Dairy Farmers.
Fonterra have bought SKi (in the complicated National Foods deal where they acquired most of Dairy Farmers brands) and this ad gives Ski some new energy and vitality…
Good to see that Fonterra are prepared to fight back against the increased supermarket brand’s control and dominance in FMCG during these tough economic times too
User ID not verified.
Certainly different from the norm which is a good thing.
The moreish taste proposition is there, but don’t they have more to say? More fruit than the others etc.
Regardless it stands out above any others (all of which I couldn’t name)
User ID not verified.
Update on the music. Clems tells me:
“The sound was done through Level Two and the composer was James Cecil from Electric Dreams
“As a tidbit, in addition to what was recorded on location, over 200 sounds were specifically created & recorded for this spot.”
Cheers,
Tim – Mumbrella
Like it. Just a jingle, product usage and enjoyment in every frame of a fuddy-duddy old television commercial.
As I’ve said before [to much derision], there’ll be times when the answer IS JUST a 30/60 sec tv commercial!
User ID not verified.
Boring. couldn’t get past the 23sec mark myself.
User ID not verified.
My housemate’s girlfriend couldn’t bear this ad, she said it was gross and made her want to throw up.
Personally I yearn for the good old “Ski-Boom” days. Sure, it was daggy, but it really got in your head. I can still remember that “yummety-yummety” jingle now.
Whereas this ad is a bit too clever for its own good – you can’t really sing along with a collection of scrapes and slurps, are you?
User ID not verified.
It’s basically this really isn’t it?
https://www.youtube.com/watch?v=_56vWaaCxjg
But much worse.
User ID not verified.
Maybe you need to be a child of the 80’s to like this one…you can actually remember who Depeche Mode is and liked the original song. FWIW, I fall into this category…nice ad Clemenger.
User ID not verified.
Yawn. Another ‘jingle’. Out for the count
User ID not verified.
Nice spin on the idea VW used in an ad a couple years ago… works for yogurt too apparently
User ID not verified.
I DONT THINK IM EVER GOING TO BE ABLE TO EAT YOGHURT AGAIN. THE AD UNFORTUNATELY MADE ME A LITTLE NAUSEOUS.
User ID not verified.
For goodness sake, take that new SKI AD off. It is annoying to the point I cannot watch it. It makes me want to pull my hair out. The longer version is just too much.
User ID not verified.