Skins: don’t be a slob, don’t plod like an arthritic duck, don’t be a tangerine coloured juice monkey

JayGrey has launched a copy-led print campaign for an Australian maker of compression sportswear that hits out at people who don’t take sport seriously.

This is the first time that the brand, called Skins, has used JayGrey. The brief was to challenge men to train harder and feel good during and after exercising.

Erin Chapman, marketing manager of Skins said, “The team at JayGrey presented a number of concepts that really challenged our existing approach on how we speak to our consumers. We were looking for a strong creative idea that captures the driven attitude behind SKINS and we feel that the work represents this perfectly”.

The ads are running in Inside Sport, Men’s Health and Men’s Fitness, with a view to using the concepts in stadiums and sponsored sporting events.


Title: Don’t Be Them
Advertiser: SKINS Compression Garments
Product: SKINS
Advertising Agency: JayGrey
Creative Director: Jay Furby
Planner Amy Cadwallader
Copywriter: Jay Furby
Art Director: Dave Heytman
Studio John Collins
Agency Producer: Gary Galacho
Account Supervisor: Adrian Lugg
Advertiser Supervisor: Erin Chapman
Photogrpaher: Sean Izzard
Producer: Cameron Gray
Retouching: Steve York / Cream


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