‘Skip the fluff, go for substance’: Mumbrella CommsCon Awards first entry deadline approaching fast

The first entry deadline for the 2024 Mumbrella CommsCon Awards is less than a month away – 15 December 2023. Entries will remain open until 12 January 2024, but will incur a late entry fee.

With 25 categories across the PR and comms industry, the CommsCon Awards celebrate the best in the biz.

Next year, new talent will be celebrated to a greater extent with a new category – Best New-Comer of the Year.

Jurors for the 2024 awards include Thrive PR’s CEO, Leilani Abels, Bayer Australia’s head of communications, health, Mitzi Begent and Jacqui Abbott, executive director, group communications at Foxtel Group, among others.

16 of the over 100 Mumbrella CommsCon Awards 2024 jurors

Three jurors offered up advice to prospective applicants.

Richard Brett, CEO of Ogilvy PR and Ogilvy Health, said: “Firstly, be very clear on your story and then make the story concise and simple. The story is the problem, the insight, the idea, what did you do and what did it achieve.

“Secondly achievements are not coverage, reach or engagement. Achievements are how did it solve the problem.”

CEO of The Brag Media, Luke Girgis, added: “Level up your Mumbrella CommsCon Awards entry with rock-solid visuals and data. Judges are busy. Skip the fluff, go for substance. We dig precision, so nail it with crisp visuals that drive your point home. Make the numbers work for you, without exaggeration. No frills – just results. Your entry, your win – no nonsense.”

“Find your hook, an angle, and tell your story concisely and powerfully. From there it’s about meticulously backing up your narrative with tangible and irrefutable results.”

At this year’s awards, agencies including Ogilvy PR, Mango Communications, We Are Different and Eleven, FleishmanHillard and TBWA won big, taking home various awards each.

The 2024 Mumbrella CommsCon Awards will be held on 27 March at the Four Seasons Hotel in Sydney, following the CommsCon Conference, where Dentsu Creative’s chief PR officer ANZ, Tim Powell, will talk on how generative AI is impacting the industry.

The Bravery’s founder and director, Claire Maloney, is also locked in to speak, while Cato & Clive partners, Clive Mathieson and Sue Cato, will host an interactive workshop on navigating PR crises, alongside Fear & Greed’s Sean Aylmer.

The fortnightly CommsCon newsletter will return in the new year, leading up to the event.

The first entry deadline closes midnight on 15 December.

Entries can be submitted here.


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