Sky News to offer audio broadcast stream via ARN’s iHeartRadio

For the first time, iHeartRadio users will be able to listen to a Sky News broadcast stream, giving them 24/7 access to breaking news coverage via the app.

Targeted advertising will also be directly integrated into the audio stream of a live television feed, providing opportunities which combine listener data with client content, the audio company said.

IHeartRadio Australia COO Geraint Davies said: “ARN’s iHeartRadio’s breadth of incredible content continues to grow, now with this new addition of Sky News Australia’s streaming to listeners live.

“The use of Adswizz to dynamically insert radio ads into the audio from a live television channel is a first for Australia. This new partnership reflects iHeartRadio Australia’s commitment to maintaining dominance in the market with the most compelling and best range of content.”

ARN chief commercial officer Pete Whitehead said: “ARN’s partnership with Sky News Australia through our successful iHeartRadio Australia service is another example of the advantage radio has for delivering immediate targeted client content across our successful suite of radio and digital assets.

“ARN offers clients the ability to share content on multiple number one ranked platforms using the best in digital marketing technology, in addition to the ability to seamlessly integrate campaigns.”

The launch of Sky News Australia live on iHeartRadio will be supported by extensive marketing across Sky News, ARN’s nine stations nationally across the KIIS and Pure Gold networks, iHeartRadio, and an outdoor campaign.

Tim Love, Sky News Australia head of digital said: “iHeartRadio was the natural choice of audio partner to extend the reach of our award-winning news and national affairs coverage on the big issues facing Australia.

“This new partnership opens our content up to a wide new audience and provides our advertising partners with yet another way to reach high-value consumers no matter which platform they use to catch up on news.”


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