Skybus appoints Media Republic to media account
Airport transport company Skybus has appointed independent Media Republic to its media account.
Media Republic, which previously worked with 13 Cabs, parting ways in December, said the agency will “re-invigorate and re-focus strategic direction for the big red bus company”.
“Media Republic are proud to be working with a well know brand in Skybus in the Melbourne market,” said director Steve Fagan.
“Our brief is to tap into the customer journey, increase ticket sales and grow brand awareness as the Skybus business evolves in other markets.”
The appointment comes after Skybus named its focus as being to “transform the customer journey earlier in their experience”. Skybus co-CEO, Michael Sewards, said it was in need of a media agency to help accomplish that.
“Media Republic was able to quickly understand our business, customer and the need for us to translate our business objective into, not only a media plan but a comprehensive strategic plan inclusive of media, digital, and stakeholder engagement,” he said.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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