Transport for NSW appoints Ogilvy Sydney as lead creative agency for road safety

Transport for NSW has appointed Ogilvy Sydney as its lead creative agency for its road safety portfolio.

Ogilvy will be responsible for executing campaign work for Transport for NSW’s drink and drug driving, speeding, fatigue and pedestrian safety initiatives, with the aim of fostering behavioural change amongst NSW residents.

Transport for NSW has appointed Ogilvy Sydney to its road safety portfolio

David Fox, CEO, Ogilvy Australia, said the agency felt privileged to have its relationship with Transport for NSW recognised with the appointment.

“As one of the long-term partners of Transport for NSW it is a privilege to be chosen as its communications agency of record going forward. We thank the marketing team for the opportunity to work on this hugely important program. The task at hand is important and we do not take for granted the role we play in helping the team at Transport for NSW save lives. There is much to do, and we have a motivated and focussed team who are looking forward to meeting the challenges ahead,” Fox said.

Toby Harrison, chief strategy officer, Ogilvy Sydney said: “We are delighted to have the opportunity to work with Transport for NSW and are genuinely excited by the prospect of being their lead strategic agency partner. This is the type of relationship that breeds the very best work, which is exactly what is required for a cause as important as making our roads safer.”

Rita Harding, executive director of marketing and campaigns at Transport for NSW said: “We are excited to be working with Ogilvy on one of the most important challenges we face at Transport for NSW. Throughout the pitch process they demonstrated great strategic insight and offered us a partnership solution we are confident will lead to great work and great results.”

Transport for NSW recently engaged BMF to complete a campaign for the opening of the first section of the Sydney Metro. Last year, Emotive won a $1.4m contract with Transport for NSW to run a public information campaign during the closure of the Epping to Chatswood railway, which starred Lee Lin Chin.


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