SKYN celebrates public displays of pride in OOH Mardi Gras campaign

Sexual wellness brand SKYN is celebrating public displays of pride ahead of the 2020 Sydney Gay and Lesbian Mardi Gras in a national OOH campaign, created by Urban.

The billboards initially obscure the identities of couples with a rainbow-lined pattern so that consumers cannot see that they are a same-sex couple.

The couple is then revealed with the message “Show us your public display of pride this Mardi Gras”. It is designed to challenge people’s unconscious bias towards public displays of affection between LGBTQ+ couples.

SKYN is attempting to tackle unconscious bias about public displays of affection