We Are Different appointed to the PR account for Berocca

Bayer has appointed We Are Different to its PR, social and influencer account for Berocca in Australia and New Zealand.

We Are Different was launched in June last year by Stuart Terry with founding clients Acast and Synaco Global. Three months later, the agency picked up the public relations account for The Black Dog Institute and in November it added Turtle Beach and Synergy Group to its roster.

Berocca adds to We Are Different’s growing list of clients

The agency also works on a retainer for Snapchat.

The appointment to Berocca’s PR followed a competitive pitch process.

Sonya King, marketing manager for energy at Bayer Consumer Health Australia, said: “Different really did stand out – impressing us with their understanding of our brand and what was needed to push it forward.

“We’re delighted to be working with the team to produce fully integrated PR work that will help elevate our brand.”

Terry said the team wanted to unlock the brand’s potential.

“Berocca is an iconic brand – one that many of us would already recognise.

“Our aim is to drive further growth by unlocking the brand’s unique point of difference and using this to develop ideas and content that will help users reconsider and purchase Berocca again and again. We couldn’t be more delighted by the partnership.”

He also said he was excited to see the agency grow.

“We’re seeing a huge appetite from brands and clients to do things differently. As we grow, we remain committed to our new and existing clients – those that trust us to drive change and make a real difference to their business. It’s an exciting time for the agency, our staff and our awesome client partners,” Terry said.


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