Law firm Slater and Gordon promotes ‘Cases Like Yours’ in latest campaign
Lawyers Slater and Gordon have focused on ‘Cases Like Yours’ for its latest campaign to promote the firm’s compensation law services.
Created by The Shannon Company, the 30 second ad consisting of testimonials from clients will roll out across TV, print and digital.
The ‘Cases Like Yours’ testimonials explain Slater and Gordon’s processes and its no win no fee offer.
Hayden Stephens, CEO at Slater and Gordon, said in a statement: “Slater and Gordon is an Australian law firm with a proud history of providing people with equitable access to legal services for over 80 years.
“Slater and Gordon’s clients are everyday Australians, and we handle every case with skill, care and commitment.
“When people come to Slater and Gordon, we know it is often during one of the most difficult times of their lives, which is why we give them peace of mind with ‘No win. No fee’ – an arrangement we are renowned for more than any other firm in Australia.”
Credits
- Agency: The Shannon Company
- Chairman: Bill Shannon
- Art Director: Tony Osborne
- Copywriter: Burt Bosma
- Agency Producer: Jo Theoharis
- Group Account Director: Sue Collier
- Account Executive: Madeline Catanese
- Production Company: The Shannon Company
- Director: Mat Humphrey
- Film Producer: Beaver
- Editor: Seth Lockwood
- Post Production: The Shannon Company
- Sound Studio: Production Alley
- Sound Designers: Rodney Lowe
- Music Composer: Kyan Laslatt O’Brien (Soundfield Collective)
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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I am dead certain Maurice Blackburn have been using this exact concept for their campaigns for a while now.
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not sure what the bland “strategy” is solving for?
nor who the target is?
do potential clients not believe that there are any actual clients?
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Surprised the firm is still attracting clients in light of its financial situation and the fact the company is now controlled by a hedge fund whose primary focus must be getting its money back after bailing out the company.
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