Slight drop in B&T and AdNews circulations

The circulation of media and marketing titles AdNews and B&T both dropped slightly, new data from the Circulation Audits Board reveals.

In the new numbers for the six months up to September 2011, AdNews had an average net distribution of 6,207, down from 6,386 in the corresponding period of 2010. Meanwhile B&T’s latest numbers were 5,399, down from 5,443 a year before.

AdNews signed up for CAB just over a year ago, after resigning from the Audit Bureau of Circulations shortly after its numbers dropped by 10% to just over 5000.

The other audited print title from the sector, Australian Creative, which publishes six times a year, recorded a CAB number of 3,006, slightly up from 2,969 a year before.

The print editions of other titles in the sector such as Campaign Brief, Media Week and Marketing magazine are not audited. AdNews, B&T, Marketing magazine and Australian Creative do not have their online audiences audited.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.