Sling & Stone adds high-profile challenger brands to client roster
Sling & Stone has welcomed several strong challenger brands as new clients, including LUSH, 4Pines, and RMIT Online, Mumbrella can reveal.
Following last week’s big announcement from CEO Vuki Vujasinovic, the agency has continued to prove its strength in market with six new clients total – LUSH, 4Pines, and RMIT Online joining Yoto, Too Good To Go, and ACON on its roster.
LUSH has selected Sling & Stone to run its creator marketing and community building events in Australia, building on its bold marketing and for-purpose stance on issues. The cosmetics brand has expanded the agency’s global remit, after working with the New Zealand team for the past year on earned media, brand activations, and creator marketing.
Meanwhile, B Corp certified 4Pines has engaged the agency for corporate and consumer communications and brand building. Kicking off in January with the iconic Pink Beer for the McGrath Foundation, the brand will also continue to showcase its for-purpose stance in collaboration with the agency.
RMIT Online, which has revolutionised online learning, has tasked Sling & Stone with driving brand awareness and course uptake among Australians across both earned and social media. It hopes to encourage Aussies to take ownership of their skills development, as well as target HR decision makers looking to upskill their teams.
“The calibre of brands we’re getting the privilege to work with this year is outstanding. It’s a tough market for consumer-facing brands right now but these brands are bucking trends and connecting with their audiences in clever, creative ways. It’s exciting to be on board, guiding their brand strategy, communications and storytelling,” Kasi Talbot, global head of consumer, told Mumbrella.
“We have such a deep expertise launching and growing challenger brands and new kinds of products and services now, after maintaining this focus for 14 years, but it continues to be a real thrill as the landscape we play in evolves rapidly.”
Kids audio brand Yoto selected Sling & Stone to help launch into the Australian market, following a competitive pitch. The screen-free, ad-free, mic-free audio player and content platform puts kids in control of what they listen to, opening up creativity and providing independence. The launch work included a major consumer-facing event, earned media, and creator and community management which saw the product sell out.
Meanwhile, Too Good To Go, an online marketplace for surplus food, also worked with Sling & Stone for its Australian launch. Founded in 2015 in Copenhagen, the company has grown to over 100 million registered users across 19 countries, and has helped save over 350 million meals from being wasted. Sling & Stone worked on an earned media strategy for Australia, that resulted in over 6,000 ‘Surplus Bags’ of food being saved from going to waste.
Finally, Sling & Stone will work with Australia’s largest and NSW’s leading HIV and LGBTQIA+ health organisation, ACON. The organisation is the creative lead on developing and implementing the national ‘Own It’ cervical screening campaign, and following a competitive pitch, the agency will assist the campaign launch via an integrated earned media and creator marketing campaign.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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About time !
Cant stand Julie-ann.
Bring back Jane Marwick !
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Thank goodness.
Cant stand Julie-ann.
Bring back Jane Marwick !!
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