Sling & Stone adds Krispy Kreme to client roster

Krispy Kreme has appointed Sling & Stone as its agency of recording, following a competitive pitch, as the doughnut retailer looks to grow across the Australian and New Zealand market.

The partnership will see Sling & Stone work closely with Krispy Kreme to deliver the brand platform of ‘Joymaker’, creating more “joyful and generous experiences” for consumers in the Australian and New Zealand markets.