Sling & Stone adds Krispy Kreme to client roster

Krispy Kreme has appointed Sling & Stone as its agency of recording, following a competitive pitch, as the doughnut retailer looks to grow across the Australian and New Zealand market.

The partnership will see Sling & Stone work closely with Krispy Kreme to deliver the brand platform of ‘Joymaker’, creating more “joyful and generous experiences” for consumers in the Australian and New Zealand markets.

Sling & Stone has developed a creative strategy that will “inject Krispy Kreme into everyday moments” executed through multiple channels including earned media, partnerships, activations as well as extensive influencer and social media work.

Kasi Talbot, global head of consumer, Sling & Stone, said: “Krispy Kreme is an ambitious brand that has constantly reinvented itself for today’s culture. Known worldwide for its creative and joyful marketing, they perfectly fit our mission of working with brands shaping the future of how we live and play.

“Krispy Kreme is a partner that truly values and delivers on creative work. We have some incredible integrated marketing campaigns lined up this year and are proud to add them to Sling & Stone’s growing consumer and social portfolio.”

Aimee Cutajar, head of marketing, Krispy Kreme added: “Sling & Stone really understood our brand and value proposition, delivering a creative and out of the box pitch. They were the stand out agency when assessing our options and the calibre of the team made it an easy choice for us.

“Finding an agency that not only has the expertise but also a strong alignment in values and culture was important to us — Sling & Stone ticks all the boxes.”

Krispy Kreme is a departure from the suite of tech start ups Sling & Slone has added to its roster of late, including healthcare solutions company T-shirt Ventures, cashback platform Cheddar and cleantech platform Greener, car-sharing marketplace Turo and women’s healthcare tech Elvie.


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