Slingshot Media Ventures appointed account for Muffin Break and Jamaica Blue

Slingshot Media Ventures has been appointed the Foodco Group’s media strategy for Muffin Break and cafe chain Jamaica Blue.

The announcement:

After a three – way pitch Slingshot Media Ventures has been appointed the Foodco Group’s media strategy and buying account managing the Muffin Break and Jamaica Blue businesses.  The selection criteria encompassed a range of areas including strategy, creativity, senior resource, transparency and passion.

Simon Rutherford, Slingshot Media Ventures’ CEO said: “We are delighted to be appointed to the Foodco business. As soon as we saw the selection criteria we knew our agency model and team would perfectly suit their business needs. Over the last two years we have been building a senior, well-connected team that has rich strategic experience and our appointment by Foodco is further confirmation to our approach.”

Drew Eide, National Marketing Manager said: “Foodco has enjoyed an excellent five-year working relationship with Cooke Collins Advertising, which boasts a motivated team of media professionals with many years of industry experience.  We’re very grateful to CCA which has worked tirelessly to help build our brands into what they are today.”

“It is with equal pleasure that Foodco welcomes Slingshot Media Ventures as our newly-appointed media partner.  Slingshot’s innovative approach and ability to challenge the norms with fun, fresh and bold ideas is so impressive and genuinely intriguing!

The Foodco Group is looking forward to what is sure to be a mutually-positive partnership with Slingshot, and we’re definitely excited about the future prospects for each of our franchise-brands.”

Slingshot Digital Ventures has handled Foodco’s digital and social media for the last 12 months and we are thrilled that we can now extend our service offering and deliver greater integration for the Foodco brands.

Source: Slingshot Media press release


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