Slingshot Sydney announces two new hires

Media agency Slingshot has announced two night appointments Timo Waldbuesser and John Principe.

The announcement: 

Slingshot Sydney has announced the appointment of John Principe, Social Media Manager and Timo Waldbuesser as Group Business Director.

“Slingshot has enjoyed a recent burst of yet to be announced new business wins translating to other internal moves and promotions within the Group.

John and Timo join us on the back of these new wins which further supports our business approach by ramping up the already extensive experience we have within the agency.

We are going through a sustained growth phase which started earlier in the year when we won the SPC Ardmona account and opened a Melbourne office, it’s pretty bloody exciting for both the team and our clients as we expand our team and services,” said Simon Rutherford, CEO of Slingshot.

John comes with a wealth of social media experience, most recently managing supermarket giant, Woolworths’ massive community of over 680,000 fans. John has a creative flair about him with a sound understanding for good content and is focused on growing and nurturing clients’ social communities.

John worked agency side prior to his role at Woolworths. With both media agency and client side experience, John’s skills will be utilized to manage the 1 million plus fans that Slingshot manages on behalf of its clients.

Timo has spent 12 years with award-winning communications agencies and media consultancies. He has a broad range of experience having worked on Volkswagen, P&G, Diageo, HP, Ferrero, Pfizer and many other category-leading brands.

Timo has good pedigree having won several awards for media innovation and campaign effectiveness. Prior to joining Slingshot, Timo held various director roles at MediaCom, PHD and Mindshare in both Sydney and London. Timo is known for his passion for client servicing excellence, collaboration with partner agencies and putting strategic thinking at the heart of communications solutions.


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