SLSA launches interactive outdoor campaign to encourage donations at bus stops

Surf Life Saving Australia (SLSA) has launched is latest “Be a Lifesaver” campaign, featuring an interactive game display and Tap and Go donation facilities.


In partnership with JCDecaux the interactive touchscreen panel encourages passersby to play a game, tapping the swimmers as they light up and then tapping their card for a $1.99 donation. The game times the player and calculates their current score – leaving the highest score on the board.

The whack-a-mole inspired game encourages users to ‘save’ as many swimmers with their hands up as possible, within a 30-second time limit.

Raising money for SLSA, the screens can be found on the side of bus stops located at Campbell Parade and Bondi Beach until February 7.

Alan Klein, head of creative solutions at JCDecaux, said: “Rewarding audience engagement with real value is essential to any successful interactive outdoor campaign. Combining gaming with Tap and Go donation technology is a win-win scenario.

“We are proud to provide an easy and rewarding way for people to donate today to Surf Life Saving Australia”.

Melissa King, CEO of Surf Life Saving Australia, said: “This special build outdoor campaign provides an engaging experience for the community and not only helps raise awareness but also much-needed funds.

“Support from JCDecaux in trialling this new technology for our campaign has been amazing and we hope the community will jump on board, play and donate.”

This is the third year the creative agency has provided pro bono work for the organisation and its ‘Be A Life Saver’ campaign.


  • JCDecaux Innovate
  • Client: Surf Life Saving Australia
    Media Agency: OMD
  • Creative Agency: JCDecaux Creative Solutions

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