Why small creative firms need to be more like Coca-Cola
There’s a lot of talk about how start-ups can teach corporations about how to do business, but says Michael McGee there are nine things Coca-Cola likely does better than your agency.
In 2015, Coca-Cola made $2.7 billion selling a staggering 326 million cases of its world famous, sugary, brown liquid in Australia alone. The interesting thing is it made almost $22 million more in the previous year selling 1.6 million cases less (324.4 million).*
Okay, so this doesn’t tell the whole story. It did manage to pick up a lazy $106 million from increased Coke sales in New Zealand, Fiji, PNG and Indonesia and an additional $78 million from alcohol and coffee beverages sales between years, so don’t feel too sorry for them.
But do you think Coke is worried that its price per case dropped from $8.59 per case in 2014 to $8.48 per case in 2015?
