Smarties Awards entries extended
The Mobile Marketing Association has extended its call for entries into the SMARTIES Awards to Friday.
The announcement:
MMA Calls for SMARTIES Awards Program entries in Australia and New Zealand Entries for 2015 SMARTIES TM Awards program close on Friday 7 August 2015
The Mobile Marketing Association (MMA), the premier trade organisation devoted to the development of the mobile marketing industry, is calling for entries in the first ever Australia/New Zealand SMARTIES Awards
The MMA SMARTIES is the sole global awards program devoted to mobile advertising, recognizing creativity, innovation and strategic thinking in the space since 2004. Australia joins Indonesia, China, India and Vietnam in rewarding the accomplishments of the region’s mobile marketers.
“We’re very excited to expand our SMARTIES Awards program to Australia as it is a great way for us to recognise the consistent, excellent work that comes from the country,” said Rohit Dadwal Managing Director of the MMA in APAC.
“We believe that Australia can help pave the way forward in mobile for the rest of the APAC region, and showcasing great campaigns is an important element in increasing awareness and strengthening capabilities in mobile.” Rohit added.
“At our APAC SMARTIES Awards last year, Australian campaigns shone through with entries such as the ‘GAME ON’ campaign by KIA and MNET taking home a number of awards. I’m looking forward to the seeing the calibre of the entries put forward by the region this year.”
The SMARTIES Awards recognise strategic, insights-driven communications, cross platform campaigns, and creativity and technological prowess in mobile advertising. They are judged by panels comprising of senior brands marketers and distinguished agency leaders with awards given out in a total of 21 categories across the following areas: Marketing Strategy, Channel/Media Strategy, Enabling Technologies, Creative Awards and Overall Industry Awards.
The full list of categories open for submissions includes:
Marketing Strategy
· Brand Awareness
· Lead Generation/Direct Response/Conversion
· Product/Services Launch
· Promotion
· Relationship building/CRM
Channel/Media Strategy
· Cross Media Integration
· In-App Advertising – Gaming or other
· Messaging – e.g. SMS, Apps Messaging, Long form codes and others
· Mobile App
· Mobile Website
Enabling Technologies
· Innovation
· Location Based
· mCommerce
Creative Awards (not open for submission)
· Best Brand Experience in Mobile Rich Media
· Most Engaging Mobile Creative
· Industry Awards
Best in Show
• Marketer of the Year in Mobile
• Agency of the Year in Mobile
• Enabling Technology Company of the Year in Mobile
• Operator of the Year in Mobile
• Publisher/Media Company of the Year in Mobile
For more information on the SMARTIES Awards program, categories open for submission, jury members, submission requirements and deadlines, please visit the MMA website http://www.mmaglobal.com
Source: MMA media release
