Silverline, a start-up that develops smartphone apps for seniors, is to launch in Australia this winter.
The Singapore-based venture began as a charity to collect and repurpose smart phones and run apps on them designed for seniors, such as a medication reminder, a picture-based contact list and a photo-sharing service.
The next phase is a commercial service targeting families that offers more sophisticated apps. There are also plans to launch a work app that will enable seniors to get paid for doing small tasks.
Silverline is backed by Newton Circus, a sustainability and innovation firm founded by Daryl Arnold, the former founder and global CEO of digital agency Profero. Arnold told Mumbrella that the service will most likely launch in Australia between July and September this year.
Newton Circus partnered with Ogilvy & Mather Singapore and SingTel, which owns Optus, for the Singapore launch.