Smells like tabloid spirit
Interesting to note that Murdoch’s tabloid British paper the Sun has launched its own scent, The Buzz, which apparently evokes the red carpet.
Dr Mumbo wonders low long it will be until News Ltd’s metro mastheads are also promoting it in Australia through their Confidential column.
And whether this counts as paid content?
Interesting choice of brand extension … I look forward to observing the reverse effect, where Chanel No. 5 brings out a daily national newspaper. Er …
Has anyone actually sniffed a red carpet to see what it smells like?
My god I hope not.