Dr Mumbo

Smells like tabloid spirit

Interesting to note that Murdoch’s tabloid British paper the Sun has launched its own scent, The Buzz, which apparently evokes the red carpet.

Dr Mumbo wonders low long it will be until News Ltd’s metro mastheads are also promoting it in Australia through their Confidential column.

And whether this counts as paid content?


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.