SMH in copyright blunder over tweeted duck pic

The Sydney Morning Herald has apologised after being caught out using an image from social media without permission and claiming it was a reader’s photograph.

Trey Ratcliff, who runs the blog Stuckincustoms.com, wrote a blog post accusing the newspaper of breaching the Creative Commons licence on his site by using a photo of Florentijn Hofman’s Sydney Festival installation “Rubber Duck” and presenting the image as having been voluntarily submitted.

Image used with the permission of Trey Ratcliff.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.