SMI: Big Bash gives Ten big revenue boost as lacklustre test series sees Nine’s fortunes slide

January 17, 2016 11:34

The Big Bash cricket has proved a sales boon for Ten which saw its share of revenue rising from 21.6 per cent in December 2014 to 26 per cent last month.

Adelaide's Tim Ludeman catching the ball in last night's BBL match.

Adelaide’s Tim Ludeman catching the ball in a BBL match.

However, the lack of interest from punters in Australia’s one-sided test series with the West Indies saw Nine Network’s share of media agency spend fall from 45 per cent share last year to 39.7 per cent in December, according to the lastes Standard Media Index figures.

Seven’s share of revenue remained relatively stable at 34.3 per cent up from 33.4 per cent last year.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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2 COMMENTS

Lee 17 Jan 16

BBL is exellent. Just wish the commentators didn’t have to push other Channel 10 shows during the match. It’s a bit embarrassing.

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haydos 19 Jan 16

I don’t mind it, just seeing a channel ten promo graphic pop up above the players in place of an ad break as they sometimes do between overs is a pretty good deal. They have all these viewers eyes on the tv so they need to make the most if it.

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