Apple drops ads from iTunes radio service as it moves it behind Apple Music paywall

January 17, 2016 11:18

iTunes Radio: moving behind the paywall.

Apple is set to drop ads from its iTunes Radio service in Australia and hit customers with a $10-per-month charge from January 29, as it seeks to ramp up its paid music offering.

The shakeup affects customers in both the US and Australia and comes days after Apple announced it would relinquish control of the iAd platform and allow publishers to handle the management of their own advertising.

The move leaves Beats 1 as the only radio service on the Apple platform that does not require an Apple Music subscription.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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