News

SMI data shows ad spend fell 35% in first full month of COVID-19

Hannah Blackiston

June 2, 2020 11:14

The first ad spend figures for a full month of the COVID-19 pandemic lockdowns have been released by the Standard Media Index (SMI), showing a drop of 35.4% in media agency advertising expenditure across the board.

The fall equates to $331.13m of spend, but forward pacing data from the measurement body shows June may be the next time the industry sees improvement.

SMI ad spend data for April 2020 [click to enlarge]

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

ad spend ad spend forecast agency spend coronavirus COVID-19 Jane Ratcliffe SMI Standard Media Index

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