SMS trumps email as most convenient communication channel for Australian consumers: Podium

SMS has trumped email and become the most convenient channel of communication for consumers, as half (49%) of Australians think businesses that communicate via SMS appear more professional than those that don’t. 

According to a study from Podium, a B2B communication and payment platform almost half (46%) of Australians have deleted an email from a business without opening it in the last 24 hours, while almost two-thirds (62%) have ignored an unsolicited call from a business in the last week. However, 44% are more likely to use a business if it uses SMS to communicate with them.

Younger people are more inclined towards businesses that utilise SMS to communicate, with almost 50% of Australians under 35 years of age more likely to respond to a business over text, and to continue to use that business in the future.