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Snap Inc appoints new PR agency of record in Australia

Social media giant Snap Inc, parent company of Snapchat, has appointed a new agency of record for its public relations, reputation management and business-to-business communications.

Ogilvy PR has been appointed following a competitive pitch, recognised for its experience across insights, creativity and media relations.

Richard Brett, the agency’s CEO, said: “Now more than ever, we’re seeking moments of joy with family and friends. We see a real opportunity to cement Snapchat’s position as the home of Gen Z in Australia and the leading visual messaging platform for Australians to have fun and find connection with those they know in real life.

“Through our new partnership, Ogilvy will help fuel the growth of the local Snapchat community and share the successes that businesses of all sizes are finding on Snapchat, driving storytelling across both consumer and B2B.”

The remit will also see Ogilvy work closely with the Snap Inc team to create “meaningful moments” around tech leadership, augmented reality innovations and platform safety.

Australia is one of Snapchat’s most important markets, Claire Robinson, global communications ANZ at Snap Inc, said.

It boasts 7.5 million local users, including an estimated 90% of Aussies aged 13 to 24-year-olds.

Ogilvy PR and Health CEO Richard Brett.

“We are thrilled to have appointed Ogilvy PR as our local agency,” Robinson said.

“Their breadth of expertise in the consumer tech space, the strategic and creative approach in their response and the talented, seasoned team, made this a great fit for us.

“I’m excited by the fresh thinking Ogilvy PR will bring to our work and confident that together we will achieve our vision of driving education and affinity across a range of important audiences, and creating cut-through brand and product moments that will enable us to connect with our community, partners and stakeholders.”

The appointment is effective immediately.

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