Snapchat rolls out monetisation pilot program for AR Lens creators in ANZ

Snapchat is giving its in-app currency Snap Tokens another look, as the platform started testing digital goods within Lenses in Australia and New Zealand, giving AR creators another monetisation tool.

Announced at its global Lens Fest event, the company has selected a handful of AR creators for a pilot project. As users ask for ways to enhance and upgrade popular lenses such as the Potato Lens, the pilot project will make it possible by allowing them to purchase new Lens effects with Tokens from creators.

For example, users can upgrade the Lens to give the potato a magician look.