Snooze launches new brand platform encouraging Aussies to ‘Create your Comfortable’

Bedding company Snooze has launched a new brand platform which encourages Australians to ‘Create your Comfortable’, positioning the retailer as the place to get expert advice on comfortable sleep.

The campaign is launching The Snooze Profiler which asks customers questions about how they sleep and their lifestyles to help them find a mattress most suited to them.

Created by Whippet, the television ad features different Australians sleeping in different positions with a voiceover explaining everyone’s need for comfort.

Tod O’Reilly, Whippet ECD, said in a statement: “Snooze is a well-known Australian brand with great values. And with this work we had a great opportunity to help drive a shift in perception that will continue over time.”

Irene Tutek, brand, content and campaign manager at Snooze Australia, added: “We’re thrilled with the work Whippet has developed within an extremely tight timeframe. It was a pleasure working with a senior and nimble team who understood our current challenges and were able to deliver a flexible platform that can evolve with our business.”


  • Client – Snooze
    • Simon Beaty – Managing Director
    • Sarah Baxer – National Marketing & Brand Manager
    • Irene Tutek – Brand, Content & Campaign Manager
  • Agency – Whippet
    • Tod O’Reilly – Executive Creative Director
    • Deanne Constantine – Senior Strategist
    • Reuben Cirugeda – Senior Art Director
    • Rebecca Williams – Senior Art Director
    • Oliver Ward – Copywriter
    • Pete Forbes – Senior Designer
    • Senior Account Director – Lisa Turnbull
    • Senior Producer – Tania Templeton
  • Production Company – K & K McGrath
    • Director – Tracey Rowe
    • Producer – Kevin McGrath
    • Production Manager – Ema Thornell
    • Post Production – Abe Wynen
  • Music – Uncanny Valley

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