Dr Mumbo

Social media, big agency style: ‘You could enter a picture of your cat playing in his kitty litter and win 7 grand’

Regular readers will by now be more than familiar with the great Toyota Yaris social media live pitch.

Fair to say that the various efforts are seeing different degress of success.

And while Saatchi & Saatchi’s effort – a film making competition with the not-entirely-original challenge of making a video featuring the brand – has met with a less than enthusiastic response, there is a silver lining for the agency.  

An email has gone viral in the last few days.

It reads:

From: Rob


Subject: Clever Comp

Hey creative people

I’ve got something that you’ll (or your housemates, brothers, sisters, artistic friends etc will) be nterested in.

It’s a film comp in aide of promoting Toyota Yaris.

“A film comp? I don’t have the time!” you may say, but listen up. So far, NO ONE has entered and it has been open for more than 10 days and closes 1st December. Voting is done on hits and comments so if you’re in first you have a huge advantage. And you don’t have to make an ad, just put a Yaris in somewhere a la the ‘number 8’ or ‘spring’ in Tropfest or something

First prize is $7,000. $3,000 for second and $1,000 for 3rd. At this stage, you could enter a picture of your cat playing in his kitty litter and win 7 grand.

Details are in the attachments. If you win, I’d love an all carbon fibre road bicycle for Christmas.

Cheers y’all.


Happily since that email went out, there’s been a dramatic response. There’s one entry on the site now:


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