Social media crossovers ‘set for Australian TV’
Australian TV shows will soon follow in the footsteps of US production companies and weave social media elements into the fabric of their shows, one of the brains behind Australian Idol and MasterChef has predicted.
Speaking at yesterday’s ASTRA pay TV conference, Mark Fennessy, CEO of Shine Productions, said that TV and social media would increasingly “dovetail” as Facebook and Twitter are integrated into new and existing shows.
“We will see these worlds [TV and social networks] crossover,” he said. “It is happening now.”
Shine would be looking to hire a full-time social networking specialist to explore how social media and TV programming can be better integrated, added Fennessy.
The Worst of Perth twitter feed would make an excellent broadcast show. Top and tailed with Ben Elton and Eddie Mcguire and maybe a throw to ads by Bert – No Matthew Newton, and you’ve got a cosy 25 minutes 5 nights a week.
Slide is prerecorded so I’m unsure how a narrative-based drama can really interact with twitter. But here’s hoping they have a plan.