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Social media crossovers ‘set for Australian TV’

Australian TV shows will soon follow in the footsteps of US production companies and weave social media elements into the fabric of their shows, one of the brains behind Australian Idol and MasterChef has predicted.

Speaking at yesterday’s ASTRA pay TV conference, Mark Fennessy, CEO of Shine Productions, said that TV and social media would increasingly “dovetail” as Facebook and Twitter are integrated into new and existing shows.

“We will see these worlds [TV and social networks] crossover,” he said. “It is happening now.”

Shine would be looking to hire a full-time social networking specialist to explore how social media and TV programming can be better integrated, added Fennessy.

In Australia, Slide and Conspiracy 365, which was announced this week, were held up by delegates at the conferene to be closest to a new breed of format where audiences can interact with the show across multiple channels.

Fennessy talk to Mumbrella last year:

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