Social Soup promotes internally for new revenue operations director role
Influencer marketing business, Social Soup, has promoted Georgia O’Brien to the newly created role of revenue operations director.
In the new role O’Brien will oversee investment driving programs and technology across the business, reporting directly into Social Soup’s managing director, Katie Palmer-Rose.
Palmer-Rose said: “Georgia is a great asset to Social Soup and I’m delighted to see her move into her new role. Her extensive experience in influencer marketing and agencies will drive our market leadership in ROI-driving programs and tech.
“Georgia’s promotion reflects our confidence in her ability to deliver strong business outcomes and optimise influence channel and product performance. It aligns with Social Soup’s commitment to leading what good influence looks like by achieving measurable results.”
O’Brien has been with Social Soup since 2018, first as sales director, before being promoted to commercial director. Previously, she was sales director at Pinchme, a digital-based sampling provider and part of the Lux Group. Her prior experience includes senior positions at M&C Saatchi, DDB Group and Leo Burnett Australia.
O’Brien commented: “I’m excited to step into this new role and continue working closely with Katie on the business. During the past five years I’ve had a front row seat to watch the rise of influence, where it has grown from a misunderstood ‘nice to have’ part of planning to a powerful marketing tool. I’m delighted to lend my energy to delivering a seamless, results-driven, profitable experience for our brand partners and the Soup family.”
The appointment follows several new hires for the social marketing agency in recent months, including head of partnerships and strategy, Alice Davidson and head of clients, Hayley Spence, with Social Soups’ head count now sitting at 25.
The agency is part of The Influence Group, which also owns insights company Pollinate. Together, the businesses have record a revenue growth average of 30% a year for the past five years.
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