F.Y.I.

Society announces new clients and appointments

Society has added four new clients to its rosters and announced three new additions to its team.

The announcement:

Integrated marketing communications agency, Society, has announced it is working with four new partners, aged care services provider, ECH, eye vision care and optical leader, Zeiss, beverage manufacturer, Bickford’s, and family-friendly wearable SPACETALK. The agency has also bolstered its team with the appointments of Mel Huggins, Harriet Goodman and Archer Alif.

Offering a full suite of marketing and communications services, Society is supporting the launch of the newest range for Bickford’s Australia – its Premium Plant Milk, including a partnership with World Pro Surfer Nikki Van Dijk, while providing creative, TVC production and digital campaigns for leading aged care services provider ECH, thought-leadership and research for Zeiss, and fully-integrated Black Friday, Christmas and Back to School campaigns for SPACETALK.

The new appointments bring a diverse mix of international and Australian experience to the team. Joining in Sydney, Mel Huggins has more than 15 years of experience in events and PR. Returning home to Adelaide, Harriet Goodman joins from leading agencies in Dubai and Sydney, whilst Archer Alif joins the creative studio team at Society after a decade in design roles in Singapore.

“Working with us has its advantages; we are nimble, yet we are also industry leaders. We aren’t part of a big conglomerate or ‘old establishment’, yet our talent is born from some of the biggest names in the world, we are tied to formal processes and sustainable governance, yet red tape never slows us down.

“We have the experience clients need, but live and breathe communications differently. Ultimately, we are helping our partners make a positive impact to the societies in which they operate, because that’s what gets us up in the morning. We’re excited to welcome new talent and clients to our growing society,” said Dena Vassallo, Managing Director and Founder of Society.

Source: Society media release

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