SodaStream launches its 2022 Earth Day campaign featuring David Hasselhoff

March 30, 2022 5:00

SodaStream has today launched its 2022 Earth Day campaign featuring Baywatch star David Hasselhoff.

The campaign will run throughout April, in line with Earth Month – across digital, as well as across socials (Facebook, Instagram and YouTube). The campaign was by creative agency Jiminy Creative, local media agency, Mindshare, and PR was facilitated by Thrive PR.

As part of SodaStream’s long-time mission to reduce single-use plastic waste and reducing ocean pollution, SodaStream has partnered with SEE Turtles, an NGO that protects sea turtles worldwide.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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