Someone’s had their Weetbix
In honour of the Melbourne Cup, enjoy this brilliant cereal ad:
It was created for Weetabix in the UK by WCRS London.
(hat-tip: Ads Of the World)
In honour of the Melbourne Cup, enjoy this brilliant cereal ad:
It was created for Weetabix in the UK by WCRS London.
(hat-tip: Ads Of the World)
Sign up to our free daily update to get the latest in media and marketing.
Unfortunately the horse had to be put down.
User ID not verified.
I bet they didn’t even use special effects.
Jockeys might be short, but they are as tough as nails.
User ID not verified.
The horse sounded like he was voiced by Patrick Stewart.
User ID not verified.
Good ad; product still tastes worse than hay
User ID not verified.
Hey Gezza … that explains it. I’ve always thought that Patrick Stewart had been voiced by a horse!
User ID not verified.
Steeplechase is cruel and shouldnt be used in a humourous way, much as I think all the creative and execution on this are great. I’m not over the top about these things, but when you see horses with their legs literally snapped off at the ankle because a ton of horse has come down at 60km/h on a deliberately hidden water trap, and the horse limps on 3 legs in agony until the person with the rifle can catch and shoot it, I don’t think Weetabix or anyone else should be condoning it. As for the horses whose necks get broken, they never even get up, so the rifle gets there quicker. The number of horses maimed and put down every year for this sport is astounding. Like whale hunting, it just cannot be condoned except in sadistic terms, and I’m a little surprised that Weetabix Food Co went there.
User ID not verified.
1. Nice one JG.
2. Mikey Mike – I think you are entitled to your opinion but you are stretching a very long bow here.
User ID not verified.
I agree, sorry this isnt the place. It is a great ad. Cheers Gezza 🙂
User ID not verified.