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Something to talk about: Getting publicity from radio stunts

In the next of our video series from the Mumbrella360 conference, we speak with a panel of commercial radio presenters and producers about how radio stunts drive publicity.

The panel includes: Ryan ‘Fitzy’ Fitzgerald and Tom Ivey of Nova’s Fitzy & Wippa; Ralph van Dijk of Eardrum, Brendan ‘Jonesy’ Jones of WSFM’s Breakfast with Jonesy and Amanda; and Ant Simpson of Ant & Sami Lukis of MixFM with Mumbrella editor Tim Burrowes moderating.

In the video highlights the panel discusses:

  • What makes a good stunt
  • Getting Dangi
  • Publicity from Dangi Fever
  • When good stunts go bad
  • Stunts in advertising

You can hear the full 42 minute conversation and audience Q&A on the Mumbrellacast below.

[powerpress url=”http://mumbrella-uploads.s3.amazonaws.com/uploads/2012/08/Ep73-radio-stunts.mp3″]

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    transMumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    trans

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