In the next of our video series from the Mumbrella360 conference, we speak with a panel of commercial radio presenters and producers about how radio stunts drive publicity.
The panel includes: Ryan ‘Fitzy’ Fitzgerald and Tom Ivey of Nova’s Fitzy & Wippa; Ralph van Dijk of Eardrum, Brendan ‘Jonesy’ Jones of WSFM’s Breakfast with Jonesy and Amanda; and Ant Simpson of Ant & Sami Lukis of MixFM with Mumbrella editor Tim Burrowes moderating.
In the video highlights the panel discusses:
- What makes a good stunt
- Getting Dangi
- Publicity from Dangi Fever
- When good stunts go bad
- Stunts in advertising
You can hear the full 42 minute conversation and audience Q&A on the Mumbrellacast below.
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Direct link to Mumbrella’s iTunes store listing for the podcast