Sony embraces alternative content

Sony Pictures has established a new division, The Hot Ticket, specialised in bringing alternative content – concerts, performing arts and other live events – to the screen, in HD.

It is the first of the US majors to officially embrace the alternative content arena.

“As Sony Music has a great roster of music acts it does provides us with great synergy opportunities,” Naomie Sharp, Sony Pictures Australia’s national publicity executive, told Encore.

At this stage, it is unclear if Sony will develop Australian projects with their local artists – a list that includes Natalie Bassingthwaighte, Damien Leith, Jessica Mauboy and Rogue Traders, among many others.