Sony Pictures commissions Apparition Media to paint Spider-Man mural

Sony Pictures has commissioned Apparition Media artist, Sam Yong, to design a custom piece of artwork for upcoming film, Spider-Man: Homecoming, which will be released on 6 July.

The mural was painted by the team at Apparition Media in Melbourne Central’s Knox Lane, between June 6 and June 9.

Tyson Hunter, co-founder of Apparition Media said Sony Pictures had done well to “push the boundaries” for the latest campaign.

“You don’t get much more Melbourne than large-scale, painted murals,” said Hunter.

“It’s great to see that our artists are being recognised on the world scale, and we can’t think of anyone better than Sam Yong to design this piece. He’s a huge fan of the comic and movie series, and his eccentric style is going to shed Spider-Man in a whole new light,” he said.

“Sony approached us to paint the campaign, and we suggested they take a risk and allow Sam to design it.

“His first sketch got sent straight to Sony Pictures and Marvel in the U.S. and they absolutely loved it. While Sam did design Spider-Man: Homecoming to a brief, he managed to keep all his distinctive creativity and flair,” he explained.

“Brands are always looking for ways to target their fans in an authentic fashion. I can’t think of anything more authentic than having a fan designing the artwork, and having it hand-painted in the middle of Melbourne.”

In addition to the mural, Apparition Media are filming a mini documentary around the campaign.

The mural will be on display in Melbourne for the next five weeks.


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